Pure Luxe Salon and Spa

so 8-9 weeks ago I went to Pure Luxe International Salon & Spa and paid 123$ to get my hair permed and tipped. I left looking like a wet poodle with half my hair straight. The other was as curly as can be. I messaged them and they were so nice and let me come back a week later. They did a strand test and my hair was not able to be permed. We made a date for later on to try again with a different stylist. I went and they were nice to me. I left with my hair damp and by time I got home, over half my head was straight and the rest had some curls… but my scalp had chemical burns, and now I’m missing chunks of hair. A big piece where my part is. I understand some peoples hair isn’t meant to be permed, I understand some professional salons can do a stronger mixture and make it happen, they didn’t. I left and the hairdresser told me I had nice texture and the lady at the desk said how I had nice curls and looked good. They did not have the decency to tell me some people’s hair doesn’t take or anything instead they lied to me and messed me up. I highly do not recommend. They are nice to your face but don’t have the professionalism to be honest when something doesn’t work or go right. I saved up for a while to get this done and this is what I was left with. The first picture is what I wanted. The next 3 we’re from the first time and the last pictures were from this last time I went. Don’t go there

Very unprofessional. Salon owner will cuss you out on the phone. Threaten you when you come in for a refund saying they want to “come talk to you outside” and follow you out to the side walk. Then has her employees facebook stalk you, yes I saw them in the story views. Also asked for my address to top it all off. Very creepy, don’t recommend. Most unprofessional “business” i have ever had the displeasure of going to. Will also offer you a refund then try to back out of it later on and then cuss you out. Fried my hair, did nothing of what I asked and then will try to gaslight you. I wasnt going to bother writing a review, until the threats and social media stalking began. Scary! Id avoid this business at all cost.

It’s disappointing to see a business throw shade at a former esthetician who moved on years ago. When someone invests their own time, money, and passion into their craft, they deserve support — not petty posts fueled by ego. Whoever runs this account clearly hasn’t let go, and it shows. Acting out of spite doesn’t make you look like a winner, no matter what song you attach. Be better. Support growth, don’t mock it. "Pure Luxe" shouldn’t have to put anyone down to feel seen. There’s room for everyone to grow, especially in this industry. I don’t condone bullying — not in business, not in life. Let’s do better and lead with respect. My sister is out here building something real — with love, talent, and integrity

Cheri Shoemaker does all my work but I would trust any one of her other professional associates. Teri Ford is the proprietor and an outstanding businesswoman. I also consider her a personal friend. Fabulous women!!

The salon overall is always amazing. The owner is incredibly nice and loving towards anyone and everyone, the stylist are always pleasant to be around and the masseuse is spectacular. So far I've never had a dull visit that doesn't make the wonderful atmosphere really pop out right at you and blow you away. The shop is incredible and will be our only stop whenever we are in Ames, as it has been. I can't day a big enough thank you for the wonderful customer service from the salon as a whole.